pandemic project to strange success
Ain't It Strange sparked from a passion project in 2020. It is a collection of stickers, keychains, pins, and more recently, children’s books.
When creating the brand, I needed a limitless canvas. Thus, Ain’t It Strange was born. The name and logo serve as an open invitation for the unconventional, allowing the brand to evolve as the art does.
A brand guide came in tandem with the logo. The fonts and colors used for the brand would also be used in the artwork.
Next, I started working on packaging. It needed to showcase the product in a way that also sold the brand.
I wanted to get creative with the brand, exploring different options to delight customers with fun details. A custom wax seal on all online orders was one added touch that elevated the brand.
For my social presence, I wanted to make sure the brand came forward in everything that was posted, leading to a grid that felt on-brand.