A new look that sets the tone.
Apex Music delivers high-end DJ experiences for weddings and events across the Louisville area. They wanted a look that said, “Yes, we’ll bring the party, and we’ll do it with style.” Something clean, confident, and in sync with the kind of experience they deliver.
The name Apex immediately brought to mind a peak, so we combined a mountain silhouette with equalizer bars.
We leaned into a palette of bold reds, inviting yellows, and a warm grey. It’s meant to match the vibe of any event whether it is a crazy rager or a sophisticated wedding.
We also came up with a few brand icons that can be used for social, merch, or patterns.
There are lots of subtleties in this logo. The longer you look, the more it comes together. We had a lot of fun with this one.