A new look for your new ink.
Art & Soul Tattoo Parlor approached me for a rebrand which gave new life to this Louisville shop.
Through a thoughtful branding process, we explored Cuban art and their national flag as well as traditional tattoo parlor styles.
The branding process not only shaped the visual identity of Art & Soul, but also defined its authentic voice. With a commitment to being straightforward, honest, and welcoming, the brand ensures every visitor feels the genuine essence of the parlor.
The client requested a mix of icons. In addition to Cuban stars, they also wanted to include Japanese cherry blossoms and waves, creating a cultural oasis inside the parlor.