Organization by design
Catalyst Learning, an organization that guides healthcare professionals with tailored career pathways and skills, needed a cohesive brand logo and distinctive program logos.
The goal of the logo refresh was to breathe new life into their visual identity while retaining the essence of the original for immediate recognition. It was important to them to retain the human element.
The program logos mimic the human element from the brand logo. Each icon features a unique element which represents that program as well as a color that is used throughout each respective program’s materials.
Together, the logos represent a family of offerings. Individually, each design tells a story of career progression, leadership, and skill development.