Branching out with a fresh look.
Masonic Communities underwent a full rebrand for the organization as well as the many communities they serve.
Steering away from the dated stone pillar in their original logo, the new design, featuring a flourishing tree with colorful leaves, serves as a powerful metaphor for a rich and colorful life. Its branches, adorned with multi-colored leaves, represent the many communities coming together in one organization.
Each facility serves a different purpose, so it was important that each one had their own branding.